The Seattle local-news Web site I helped found, Crosscut, has finally earned 501(c)(3) status and has emerged from a difficult limbo during which Publisher David Brewster pulled off a minor miracle: He kept it alive with almost no money through the transition from an LLC and he grew the readership.
Today Brewster confirmed that the Bill and Melinda Gates Foundation, through the Seattle Foundation, has granted Crosscut $100,000 to get back on its feet. First order of business: a membership drive.
Crosscut was launched as a for-profit venture in 2007, a little too soon to see the full folly of an earnest journalism business supported primarily by advertising. That wasn't the only challenge standing in the way of success, but it was the biggest one.
<digression> I was an investor as well as a salaried employee, so when it became clear a year ago that Crosscut would survive only as a nonprofit, I lost everything — my investment and my job. I was laid off in November 2008. I mention this not only to explain a conflict of interest but to remind everyone that I'm looking for work! (Does this count as one of my weekly "job search activities"?) Like all business failures, this one was highly instructive and a great experience in spite of my personal financial purgatory. </digression>
I've always wished Crosscut well, but I do so especially now that Brewster has hired Mark Matassa (left) to be editor, part time for the time being. Mark is one of the best journalists in Seattle. He was a reporter and then political editor at The Seattle Times when I was there, went to the Los Angeles Times for a while, then returned to Seattle to be an editor at the recently ink-less Seattle Post-Intelligencer. (His significant other, Michelle Nicolosi, remains at SeattlePI.com as executive producer. Not to be confused with Mark's sister, Michele Matassa Flores, who also worked at the Times and about whom I wrote recently.) I can't think of anyone more qualified to take Crosscut to the next level than Mark Matassa.
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